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Interesting
Email Facts:
Information Overload has been named the 2008
"Problem-of-the-Year" by Basex, a provider of research on
the productivity of knowledge workers and how technology impact
them. PR Newswire, 12/19/07
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Projected Business E-mail Users, 2005-2010
|
|
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
|
North America
|
125.2 |
128.7 |
132.4 |
136.0 |
139.8 |
143.6 |
|
Europe |
162.6 |
179.8 |
196.5 |
212.8 |
228.6 |
244.1 |
|
Other Americas |
179.1 |
191.9 |
204.7 |
217.4 |
230.2 |
243.0 |
|
Africa |
16.0 |
19.5 |
23.0 |
26.6 |
30.1 |
33.7 |
|
Asia
(incl. Mid-East) |
182.8 |
198.3 |
213.6 |
229.0 |
244.3 |
259.6 |
|
Oceania |
8.7 |
9.1 |
9.5 |
9.9 |
10.4 |
10.8 |
|
Total |
674.2 |
727.3 |
779.7 |
831.7 |
883.3 |
934.8 |
Source: Ferris Research, The Email Security Market, 2005-2010
Figures are in millions of users, rounded to the nearest
100,000.
###
In
the US alone, 88% of adult Internet users have personal
e-mail accounts. Further, 46% of them have e-mail access at
work. Added together, eMarketer estimates that 147
million people across the country use e-mail, almost every day.
2006
###
According to eMarketer, a Pew Internet & American Life
Project survey found that 91% of Internet users between the
ages of 18 and 64 send or read e-mail, and an even higher
number of users ages 65 or older do the same. The only other
activity to even approach e-mail's popularity is using a search
engine to find information.
Email
volume in the United States is projected to nearly double from
1.5 trillion in 2003, to 2.7 trillion in 2007, as reported by
eMarketer.
###
According to Fortiva and Harris Interactive, 59%
of employed US adults admit to wasting a lot of time
searching for lost e-mail, while over 28% acknowledge
that the volume of e-mail they receive causes them to
fall behind in their work. Email-using employees earning
a higher income are more likely to admit to wasting time
searching for e-mail than their lower-paid counterparts.
Among those who earn $75K or more per year, 65% admit to
wasting time looking for e-mail they know they've
received compared to 47% of those earning less than $35K
per year.
###
27% have also reached or exceeded the amount of storage
space allowed for e-mail at work. Those with higher
incomes rely more heavily on work e-mail for personal use
(66% of those with incomes of $50K and above, compared
to 55per cent of those with incomes of $35K to $50K and
49% of those with incomes under $35K), and waste more
time searching for e-mails. US adults who send/receive
e-mail at work that earn $75K or more are more likely to
save work-related e-mail outside of the company's network
(62%, compared to 51% of those earning $50K to $75K and
41per cent of those with incomes less than $50K). Fortiva and Harris Interactive
###
75% of adults who do use instant
messages still communicate with e-mail more often. 75%
of teens send instant messages more than e-mail,
AP-AOL poll reveals.
More than 50% of the teens who use instant messages send
more than 25 a day, and one in five send more than 100.
75% of adult users send fewer than 25 instant messages a
day. Teen users (30%) are almost twice as likely as
adults (17%) to say they can’t imagine life without
instant messaging.
According to the Enterprise Storage
Group, messaging is the most pervasive technology in use
today. Their research shows that more than 70% of
business-critical information may be stored in an organization's
corporate messaging system.
###
Article
in Psychology Today... March 2008
Addicted
to E-mail:
Obsessively checking your e-mail inbox will just make you crazy.
By: Katie Gilbert
Comic strip character Dilbert is no stranger to the perils of
addiction.
"I'm addicted to e-mail," he once lamented to Dogbert. "My
endorphins spike when I get a message. And when there are no
messages, loneliness and despair overcome me."
Though melodramatic, Dilbert's complaint is quite common.
According to an America Online poll, we live in a country
where 41% of adults scramble out of bed and check their e-mail
before they brush their teeth in the morning. What's more, ...
for the full article...
###
Less than one-fifth of people aged 13-17
use e-mail as their primary communication method with friends,
compared with nearly 40% of adults aged 25-54. At the same time,
more than one-third of online teens rely primarily on instant
messaging to communicate with friends while just 11% of adults
aged 25-34 favor this method,
Parks Associates says.
38% of respondents in the US and UK said
they employed staff to read or otherwise analyze outbound
e-mail,
Forrester Research reports.
In the United States, 44% of companies with more than 20,000
employees said they hire workers to snoop on workers' e-mail.
Nearly one in three US companies also said they had fired an
employee for violating e-mail policies in the past 12 months and
estimated that about 20% of outgoing e-mails contain content
that poses a legal, financial or regulatory risk.
###
According to research stats found online, about 541 million
workers worldwide rely on e-mail to conduct business. In
addition, the use is not moderate, in fact corporate users are
sending and receiving an average of 133 messages per day and
this number is expected to reach 160 messages by 2009.
38% of respondents in the US and
UK said they employed staff to read or otherwise analyze
outbound e-mail,
Forrester Research reports.
In the United States, 44% of companies with more than 20,000
employees said they hire workers to snoop on workers’ e-mail.
Nearly one in three US companies also said they had fired an
employee for violating e-mail policies in the past 12 months and
estimated that about 20% of outgoing e-mails contain content
that poses a legal, financial or regulatory risk.
###
Cyberloitering is on the rise. Workers with access to the
Internet spend the equivalent of 21 working days a year surfing.
About 64% of that time is used for "non-work related
entertainment." Georgia Tech
College study
According to Osterman Research, 36% of
companies
had no e-mail or IM policies in place.
38% had e-mail-only policies in place. 20% had e-mail and IM
policies in place and 6% had only IM policies in place.
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Today's users spend an average of 2.2 hours per day sending an
average of 14 messages and receiving 19. Within a year this is
expected to grow to 2.6 hours, sending 23 messages and reading
34. Ferris Research, 2004
The
cost of acquiring, deploying, managing, administering, and using
a messaging system is $4,189 per user per year. Creative
Networks
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Christian
Science Monitor,
2007.
The issue at hand, according to a recent poll by polling company
YouGov,
is that “people are wasting two days a month at work doing it,”
notes
The Christian Science Monitor.
The British firm, which polled more than 2,400 British adults,
determined that “two-thirds of Britain’s 33.7 million Internet
users waste time surfing online at work and at home. And
one-quarter of those time wasters spend as much as 33 percent of
their time doing it."
The worst offenders: men. And those aged 25 and under were
three times as likely to waste away the hours as those 55+.
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"E-mail overload gives many workers the sense that their
work is never done,” according to senior analyst David
Ferris, whose firm
Ferris Research
said there were 6 trillion business e-mails sent in 2006,
according to
The Washington Post
recently.
The average corporate worker handles 142 e-mails a day,
according to market research by the
Radicati Group Inc.
“Unless people take steps to send less, the researchers
predict the volume will grow to 228 messages a day by 2011,”
The
Milwaukee Journal Sentinel
reports.
###
2007 AOL
Survey (Press release)
This past June,
AOL conducted a survey of 4,025 Internet users to study the
behavior of we humans and our relationship to e-mail. The
survey covered everything from how many e-mail accounts
people have, to how they feel when they're busted checking
personal e-mail at work, to where they check e-mail on
portable devices (church, the bathroom and from behind the
wheel were all answers given).The results were surprising.
Even though teens seem to be gravitating towards instant-
and text-messaging as their primary form of communication,
adults are e-mailing more than ever. One of the big reasons
seems to be portable devices, since the survey revealed that
the number of people checking their e-mail on portable
devices (like BlackBerrys and iPhones) has more than doubled
since 2004. The survey showed that the average e-mail user
checks his or her e-mail five times a day and that 59
percent of those with said portable devices check every time
a message arrives. And that's just during the day: A
whopping 43 percent...
for full press release...
###
MORE QUICK
SNIPPETS
83% choose e-mail marketing as the most
important advertising media they planned to use in 2007. -
Datran Media (2007)
73% of those surveyed said they have six or more years
experience with e-mail. - Email Sender and Provider
Coalition (2007)
95 percent of companies use, or are planning to use, e-mail
as a marketing tool this year. - Forrester Research
(2006)
The average company sends 23 million e-mail messages per
year. - Forrester Research (2006)
The average company will lose 30 percent of its e-mail
subscriber list per year. - Forrester Research (2006)
The number of people who sign up for an e-mail list for the
first time has been flat for the last three years. -
Forrester Research (2006)
40 percent of e-mail subscribers will go "out of their way"
to patronize a company whose e-mail programs they like. -
Quris (2006)
Over 147 million people in the U.S. use e-mail almost every
day. - eMarketer (2006)
Ninety percent of users will use e-mail to engage in and
determine the value of a relationship with a company.
JupiterResearch (2006)
Eighty percent of retailers use regular customer e-mails to
build customer relationships. - Online Retail Holiday
Readiness Report, WebTrends (2006)
45% say best performing online advertising tactic is mailing
your in-house list. - CMO Council (2006)
77% of the daily sampled population say Email remains the
most popular application. - Pew Internet and American
Life Project (2006)
U.S. companies will spend $9.4 billion on e-mail marketing in
2006. - Media Metrix (2006)
50% of the shoppers surveyed in late December, 2005 said
they used e-mails to make purchases; 50.2 percent said e-mail
had some influence on their shopping habits. - Return
Path (2006)
3.1 - average number of e-mail accounts users maintained.
- Jakob Nielsen (2006)
Consumers are getting an average of 35 e-mails a day. -
Jupiter Research (2005)
Business recipients get nearly 100 per day. - Radicati
Group (2005)
MarketingSherpa's Email Marketing Benchmark Guide
(2006) reports who is using what ISP
AOL - 20%
Yahoo! - 19%
Outlook Express - 15%
Hotmail
- 12%
60 percent of people who read an e-mail only
see or read 50 percent of the message. - Jeanniey Mullen
ClickZ (2005)
96% of Internet users access Email. - Scarborough
(2005)
86% of Email users have given their address to marketers. -
Scarborough (2005)
Email is the top internet activity of US internet users. -
Scarborough (2005)
Spending on e-mail marketing will grow at a compound annual
growth rate of 24% over the next several years, rising from
$2.1 billion last year to $6.1 billion in 2008. - Jupiter
Research (2004)
Email delivers the highest
ROI by an eye-popping margin: a whopping $57.25 for every
dollar spent on it in 2005. —Direct
Marketing Association,
Power of Direct economic-impact study, October 2006
Email has reached almost
universal penetration, with 97% of consumers and 94% of
marketers using the channel. —Forrester
Research,
Email Marketing Comes of Age, March 2007
70% of the top retail sites
in Google’s paid search listings offered e-mail newsletters.
—JupiterResearch,
March 2006
81% of e-mail marketers are
unaware of CAN-Spam Act. —WebSurveyor,
March 2006
One out of four consumers
uses preview panes; 59% block e-mail images. —MarketingSherpa,
February 2007
###
Emails 'pose threat to IQ' article
Martin Wainwright, April 22, 2005
The Guardian
The distractions of constant emails, text and
phone messages are a greater threat to IQ and concentration
than taking cannabis, according to a survey of befuddled
volunteers.
Doziness, lethargy and an increasing
inability to focus reached "startling" levels in the trials
by 1,100 people, who also demonstrated that emails in
particular have an addictive, drug-like grip.
Respondents' minds were all over the place as
they faced new questions...
full article
###
2006 AOL
Survey (Press release)
DULLES, VA - May 26, 2005 Are we a nation obsessed with
e-mail? Do we check it first thing in the morning and all
day long? Does it keep us up at night? Can we go more than three
days without it? America Online, Inc., the world's leading
interactive services company, today announced the results of its
E-mail Addiction survey, which takes a look at the new behaviors
and routines that have formed among millions of Americans for
whom e-mail is an essential part everyday life.
The survey asked Americans about their e-mail habits, including
everything from how often they check personal e-mail at work to
whether or not they've ever checked e-mail while in church. The
survey found that e-mail users today rely on e-mail as much as
the phone for communication, spend about an hour a day on
e-mail, and that 77% of e-mail users have more than one e-mail
account all pointing to the fact that e-mail has forever changed
the way we communicate.
America Online, in partnership with Opinion Research
Corporation, conducted online surveys with 4,012 respondents 18
and older in the top 20 cities around the country to measure
e-mail usage.
Signs that we're hooked on e-mail:
We wake up and check it. Forty one percent check e-mail first
thing in the morning, 18% check it right after dinner, 14% say
they check e-mail right when they get home from work, and 14% do
so right before they go to bed.
We can't make it through the night. Forty percent of e-mail
users have checked their e-mail in the middle of the night.
We can't live without it! More than one in four (26%) say they
haven't gone more than two to three days without checking their
e-mail.
We have multiple accounts. Most e-mail users have two or three
e-mail accounts (56%). The average user has 2.8 accounts.
We check it anytime, anywhere. E-mail users have checked their
e-mail in a variety of locations, including:
In bed in their pajamas (23%)
In class (12%)
In a business meeting (8%)
At a
Wi-Fi
hotspot, like Starbuck's or McDonald's (6%)
At the beach or pool (6%)
In the bathroom (4%)
While driving (4%)
In church (1%)
E-mail me, please... When meeting someone new, e-mail users are
about as likely to give the other person their e-mail address
(32%) as their home phone number (37%) or cell phone number
(28%).
We check personal e-mail on the job
The survey found that 61% of e-mail users who are employed
outside the home check their personal e-mail at work, with three
times a day the average.
About half of those who check personal e-mail at work (47%)
check it sporadically throughout the day, while about one in
four (25%) check it first thing when they arrive, 18% check it
at lunchtime, 8% during an afternoon break and 2% right before
they head home.
Women are more likely than men to check their personal e-mail at
work throughout the day (50% vs. 44%), while men are more likely
than women to check their personal e-mail first thing when they
arrive in the morning (28% vs. 21%).
Those who check personal e-mail at work are slightly more likely
to say they do so to take care of personal errands (26%) rather
than to correspond with friends and family (20%).
20% feel guilty about checking personal e-mail at work, and
women are twice as likely as men to feel guilty about sending
personal e-mails from the office (27% vs. 13%).
About one in ten of those who check personal e-mail at work (9%)
have been busted by the boss for doing so.
And on vacation
Six in ten of all e-mail users (60%) check their e-mail while on
vacation, mostly for pleasure (47%) rather than business (13%).
Of those who access e-mail while on vacation, 57% say it's very
(21%) or somewhat important (36%) that they have access to
e-mail.
Other findings from the survey:
Share it with loved ones. One in four e-mail users (26%) shares
an e-mail address, with a spouse (21%), their children (7%), a
friend (6%), a parent (3%) or a roommate (1%).
Take it back. E-mail users are most interested in being able to
un-send a message which hasn't been read yet (45%) and a similar
number are interested in being able to track where an e-mail has
been forwarded (43%). Others are interested in the ability to
put a lock on e-mail so it can't be forwarded (27%), a pop-up
that asks the user to double-check who they are sending the
e-mail to (27%) and un-sending a message which has already been
read (14%).
Top 10 Cities Addicted to E-Mail
According to the survey, the top ten markets that can't live
without their e-mail are:
1. Miami-Ft. Lauderdale
2. San Francisco
3. Philadelphia
4. New York
5. Houston
6. Washington, DC
7. Boston
8. Dallas-Ft. Worth
9. Chicago
10. Los Angeles
This index was based on several factors including: number of
e-mail accounts; average times e-mail checked per day; average
times personal e-mail checked at work; whether e-mail is checked
on vacation for pleasure; average hours spent e-mailing per day;
and percentage of those concerned they may be addicted to
e-mail.
For more information and to see if you're addicted, please visit
www.aim.com.
Survey Methodology
These results are based on online surveys conducted by Opinion
Research Corporation with 200 residents per city in the top
twenty cities nationwide; respondents were 18 years of age and
older.
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According to a 2005 survey performed by the Radicati Group,
e-mail cost companies an average of $159 per user per year,
beyond the original purchase price of hardware and software.
A
major cause of this cost was e-mail attachments which make up
more than 85% of all e-mail data. Twenty percent of all
e-mails contain attachments, but as much as 92% of e-mail
resources are consumed by attachments.
The
average corporate e-mail user sent and received over 4MB of
e-mail attachments per day.
Survey source: “Messaging Total Cost of Ownership”; The
Radicati Group, Inc.; Palo Alto, CA; August 2005.
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Statistics, extrapolations and counting by Radicati Group
from the first quarter of 2006 estimate the number of e-mails
sent per day to be around 171 billion. 171 billion messages per
day means almost 2 million e-mails are sent every second. About
70% to 72% (or between 120 and 123 billion) of them are spam and
viruses. The genuine e-mails are sent by around 1.1 billion e-mail
users.
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